The Company
Alinean, Inc. was the leading provider of on-demand sales tools and related services for B2B vendors. Alinean empowered vendors to sell to today’s economic-focused buyer, through the development and delivery of interactive value selling and marketing tools. The company’s solutions drove improvements in selling effectiveness to reduce sales cycles, increased deal size, reduced discounting and increased clients’ competitive advantage.
The Partnership
Alinean was led by a management team with deep domain expertise and a proven track record of successfully scaling and exiting businesses. Topmark was attracted by the growing, repeatable business model with a blue-chip customer base and previously successful and dynamic founder/CEO. The company’s client base included eight of the top ten technology vendors in the world. Following the investment, Topmark played an active and collaborative role as a board member. We advised the management team on corporate strategy, finance, and introduced management to a key co-investor.
Topmark invested in Alinean through a legacy fund and exited the investment through a combination of share redemption and a merger/recap with a sales enablement strategic buyer, Mediafly in 2018.