The Company

Critical Mention offers real-time media monitoring, intelligence, and analytics for broadcast television, radio, online news, and social media. Public relations, communications, and marketing professionals rely on Critical Mention to track when, where, and how their brands are mentioned across the entire media landscape. Clients also leverage powerful analytics capabilities to help them better understand the impact of their public relations and earned media efforts.

The Partnership

Critical Mention is the leader in its industry, with a blue-chip customer base and a recurring revenue business model. Topmark invested in Critical Mention through a legacy fund, where we co-led the Series A round. The Topmark team has collaborated closely with management and the board on strategy, governance, financing, and recruiting the Company’s CEO.

Topmark invested in Critical Menton through a legacy fund and exited its investment when Onclusive acquired Critical Mention in 2022.

“ Topmark Partners has been amazingly supportive to Critical Mention. From making introductions to sharing wisdom to participating in financings, the Topmark team has brought all its resources to bear helping us change the company’s strategic focus and pursue growth. An entrepreneur won’t find a more reliable investment partner or a more ardent supporter than Topmark Partners. ”
— Don Yount, President and CEO, Critical Mention