The Company
Headquartered in Tysons, VA, Datasembly leverages advanced data collection technology in providing a comprehensive real-time price, promotion, and assortment data platform for retailers, CPGs, and QSRs. The Company’s item-level and store-level data enables customers to execute dynamic pricing strategies, assortment optimization, promotion tracking, new product development, among other actionable use cases that drive sales, reduce costs, and create competitive differentiation.
The Partnership
Led by Co-Founder and CEO, Ben Reich, Datasembly is driven by a team of seasoned data analytics experts. The Company has developed proprietary data collection technology that equips customers with the most robust, real-time product data in the industry. Datasembly’s team and industry leading technology, combined with favorable industry trends accelerated the Company’s rapid growth. Topmark was introduced to Datasembly through several common touchpoints, including relationships with two existing investors and a decades-long relationship with the lead investor of the round. These mutual relationships, Topmark’s extensive history investing in B2B software companies, and the firm’s contacts across the retail and CPG industries formed the basis for a strong partnership between Topmark and Datasembly.