The Company
SpinCar offers automotive dealers, wholesalers and OEMs the industry’s most advanced digital automotive merchandising platform. The company’s 360° WalkArounds® and Feature Tour® solutions build trust between buyers and sellers by bringing a personalized physical showroom experience to car shoppers wherever and whenever they want. SpinCar’s proprietary shopper behavioral data and VINtelligent® Retargeting solution enable vehicle sellers to deliver hyper-personalized interactions across the entire car shopping journey. To date, 500 million virtual WalkArounds have been experienced by car shoppers across 20 countries.
The Partnership
Topmark was introduced to SpinCar’s founders when they were participating in a venture accelerator program based in Syracuse, NY. We were impressed by the founders’ focus and dynamic leadership style. The company had developed a unique offering for auto dealers that saved time and cost while increasing sales. SpinCar has a strong recurring revenue business model and broad acceptance among auto dealers. Topmark collaborated with management on a wide range of issues, including corporate governance, finance, sales, marketing, and corporate strategy.
Topmark invested in SpinCar through a legacy fund and exited its investment when Wavecrest Growth Partners acquired a controlling interest in 2018.